Hi, I'm Ruth!

I work at Atlanta Cutlery Corp/Museum Replicas Limited as a Digital Marketing Specialist. I am an experienced marketing professional who specializes in managing social media, six-figure email/SMS campaigns, and e-commerce. As a working professional, I have decreased SMS spend to increase ROI, increased social media reach by over 200%, and streamlined marketing processes to improve the productivity of the team.I pride myself on being flexible, organized, and a quick learner. I’m interested in finding my next challenge in marketing campaign management.Outside of work, I love playing with my dogs, traveling, and making coffee at home (my current favorite: s’mores latte).

the truth bakes

The Truth Bakes was a home-based bakery that I operated under Texas Cottage Food Laws specializing in mini cakes, small-batch cupcakes, and gourmet mini treats with a menu that rotated seasonally.This is a project that shows my ability to create a cohesive branding package, a website from scratch, and showcase my own photography and graphics made on Canva. My branding key phrase was: approachable luxury farmhouse. I wanted potential customers to feel like they could trust me to make their custom cakes, while also feeling comfortable when reaching out to me about their inquiries.To carry out the theme that came from my branding key phrase, I used a few different shades of pink on a backdrop of a crisp white and a pop of minty blue. This combined my love for baking with a newfound passion for branding, social media management, email marketing, and search engine optimization.Below you will find screenshots of the website that was made with Wix, social media posts and menus made on Canva, photos I took and edited with adobe lightroom, and analytics.

Branding

Website Made with Wix

Made with Canva

Made with MailChimp

Edited with Adobe Lightroom

Analytics 10/1/21 - 7/31/21

atlanta cutlery + museum replicas

Atlanta Cutlery and Museum Replicas Limited are sister companies under Windlass Steelcrafts. Atlanta Cutlery focuses on products from the World Wars, Civil War, and more recent times such as Bowie knives, hunting necessities, and military swords. Museum Replicas is the more whimsical arm of the company focusing on Medieval, Renaissance, Roman, and other distant times. Their product catalog is mostly historical swords, fantasy swords, licensed products, clothing, and accessories with a historical bend. Many products at both companies are historical replicas from antique items purchased at auction or by working directly with museums.Below you will find highlights from my time at Atlanta Cutlery and Museum Replicas as well as examples of email campaigns made via MailChimp, SMS campaigns via Attentive, and photo editing via Photoshop and Canva.

Highlights

▸ Reinstated the Attentive SMS marketing program in September 2022 reaching a revenue of $30,000 per month on average. This allowed us to meet our customers where they are most likely to be, as well as increased our mobile site usage from 35% to 60%.▸ Royal Armouries x Windlass Steelcrafts collection launch
My first major project in 2022 was a launch of six swords replicated from swords in the Royal Armouries Museum in Leeds, UK. I was responsible for demand generation via inbound traffic channels such as our customized landing page and social media as well as outbound channels such as our email list and SMS marketing list. I created custom email campaigns to match the branding of the product packaging, which was a major highlight for this collection.▸ Created new processes to organize the marketing team
Updated and streamlined the marketing promotions and campaigns process. I took our team from using a database on Notion to using a card-based system in order to increase efficiency and make gaps easier for the entire team to view and address.▸ Lead the content creation for email and SMS campaigns leading to a total revenue of $300,000 in 2023 and $300,000 to date in 2024.▸ Battle of Bosworth 2024 Promotion
An SMS, email, and social media only promotion that lasted four days in an effort to push a low performing product. This product coincided with a “On this day in history”-type push for the Battle of Bosworth. The sword chosen to go with this promotion only sold 3 this year, but sold 9 during this promotion.▸ Back in Stock Promotions
Due to the success of the Battle of Bosworth promotion, I decided to take that idea and create a weekend flash sale focused on one product per website at the end of September. The offer was $40 off a product on Museum Replicas and $20 off a product on Atlanta Cutlery. I sent one MMS and one SMS per site. At the end of the weekend, we'd sold 16 knives on Atlanta Cutlery compared to 14 sold from January 1st, 2024 to September 25th, 2024. On Museum Replicas, we sold 18 swords compared to 9 sold from January 1st, 2024 to September 25th, 2024

Skills

▸ Copywriting
▸ Content creation
▸ A/B testing
▸ Campaign management
▸ Project management
▸ User experience
▸ Photoshop
▸ Canva

Systems

▸ Attentive
▸ MailChimp
▸ BigCommerce
▸ Searchspring
▸ Backorder by Grit Global
▸ Yotpo Rewards and Loyalty
▸ Later Social
▸ Social Pilot

MailChimp

Atlanta Cutlery Black Friday 2022: The theme for the sale was "catalog" to create a callback to the company's roots as a catalog sales company.

October 2022: Royal Armouries x Windlass Steelcrafts Collection

Museum Replicas June 9, 2024: Lord of the Rings email to coincide with the trilogy re-release in theaters.

Attentive

Influencer Collaboration

Photoshop

Canva